“It started from that place and then you think 20 years later the idea that now people are coming here. “I think from the beginning, like when you think about the intent of why we started all this is because we cared about home,” Joanna Gaines explained. During their interview with Jenna and Barbara, Joanna and Chip Gaines explained that they wanted their Waco hotel to reflect their journey over the last 20 years.